Yes, we know. "Fish don't have wires, not even blue ones." There; it's said. But since we specialize in helping your clients maximize the usability of their wireless program, we thought we'd better put the word in there someplace.

Why Bluefish? Because we have one mounted on our wall and we thought it made a cool name. But what you really want to know is, "Why should I work with Bluefish Wireless over my other choices?" Glad you asked. Bluefish Wireless offers:

• Modular, fast, and easy-to-customize solutions to quickly address your clients needs.
• The Manpower to address a wide variety of task—from hardware reprogramming to creating customized on-site kiosks from scratch!
• The Experience we've been a Sprint Exclusive BSP since 2002. All our capabilities revolve around improving the Sprint experience.

We know you get inundated by wireless "experts" promising the world on what they can deliver. Most of those experts work under corporate-sounding names like...well...Bluefish Wireless...and you think to yourself, "How do I know they can really offer the support they promise?" Or, to be more frank, "How do I know this isn't two guys in someone's mom's basement with a cobbled-together ‘customized' portal calling itself a ‘Company'?"

We understand, and we don't blame you for wondering. That's why we created this video--the first in a lineup--demonstrating our capabilities while giving you a virtual tour of our corporate office and meeting just a few of the 90 experts waiting to help you help your clients.

Both Sprint and the client realized there was a need to identify the appropriate carrier for each employee who migrated into the program. Rather than having employees choose between the two carriers, which would lead to biased behavior and potentially not allow Sprint to serve as the primary carrier on the program, we offered a portal procurement solution to manage, track and report on all activity. Bluefish built a customizable algorithm tool which ties into the Sprint coverage data to identify if users will receive appropriate coverage for their phone without getting lost in coverage tools. The Bluefish IT department worked directly with Sprint and the client to customize end-user questions and carrier selections based on our algorithm product. A pilot program was run to test the overall program including the algorithm and was launched to the employee base three months later.

The net result of this collaboration is a simple survey every employee takes as part of their on-boarding process when they are invited to join the CMP program. Employees must answer six questions related to their current carrier, their travel needs (domestic and international) and zip codes where their device will predominately be used. The Bluefish algorithm takes this information and assigns the carrier that best matches their requirements, minimizing employee complaints and ensuring Sprint remains the primary carrier. The Bluefish, Sprint and client program teams are able to see the high-level results of the surveys and the algorithm output for carrier selection. This ensures that contractual obligations for commitment levels are met by the customer. This visibility was helpful when the client account team noticed that a larger percentage of activations were going to AT&T due to coverage concerns in certain zip codes. As a result the algorithm was modified so that users with identified zip codes would be selected to use Sprint in combination with an Airave device rather than going to the alternative carrier.

Michael Browning, Managing Director of Bluefish notes "As more companies look to distribute devices to mobile workers, they are looking for guidance on how to take advantage of the price discounts by having a limited number of carriers rather than letting employees choose from all available options. The algorithm tool allows Sprint to address coverage concerns by offering a secondary carrier while still driving the majority of activations to Sprint. This not only creates good will with the company but also offers a competitive advantage for Sprint. Most importantly, this allows Sprint to manage customer carrier compliance instead of relying on customer feedback."

Bluefish's dedicated support to each of its clients and familiarity with processes is why even the biggest challenges can be addressed quickly and efficiently. "Each customer has different requirements written into their contract, and we already know those specifics."

In his department, Matt supervises two billing analysts. "I took on these responsibilities 18 months ago as a newly created position. The complexity of our customer's needs grew along with our customer base, so delegating billing and reporting responsibilities to a dedicated area just made good sense. My years in retail management help me understand our executive's needs and our technology challenges. I can facilitate communications between our business executives and computer analysts. Our job as a department is to offer quality results while overseeing a complicated wireless management program."

Matt recently worked his magic for a Sprint sales representative to track information about a corporate client. Bluefish already oversaw the billing breakdown of the office in question, flagging discrepancies in billing for over 10,000 employees per month. "Sprint wanted Bluefish to track data regarding a contract obligation with [our client]," Matt recalled. "Normally, such a request would be viewed as nearly impossible, as we'd sort through literally hundreds of thousands of lines of billing records to find the few relevant pieces. But we'd already broken down [our client's] billing into several segments. So because of the service we already provide, we were a few steps ahead. Our impossible task became merely difficult," Matt laughed.

Originally given a three-week window, Bluefish provided the requested data in ten days. Later, Sprint requested an update, which Bluefish returned in four days.

Matt calls himself a "transplanted Hoosier." The Crouch family moved from North Carolina to Indy during Matt's high school years as the result of his father's job promotion. Matt attended Purdue University, taking advanced classes in engineering, communications, and business supervision. He worked eleven years in retail management for Radio Shack prior to joining Bluefish Wireless in June 2006.

The Crouch family resides on the north side of Indy. Matt and his wife Michelle are raising five children.